We Are Architects of Market Growth
We believe that the best marketing decisions are rooted in data. Our mission is to provide businesses with the strategic clarity they need to navigate complex markets and achieve sustainable growth.
Our Mission
Our mission is to empower businesses with actionable intelligence. In a world saturated with noise, we cut through the clutter by transforming raw market data into a clear strategic advantage. We strive to be more than a service provider; we aim to be a fundamental part of our clients' success, acting as their dedicated strategic partner. We are committed to delivering insights that not only inform but also inspire bold, decisive action, enabling our clients to confidently capture market share and build lasting brand equity.
We achieve this by fostering a culture of rigorous analysis, continuous learning, and radical transparency. Every recommendation we make is backed by thorough research and tailored to the unique context of our client's business. We reject one-size-fits-all solutions, instead building bespoke strategies that align perfectly with specific goals and resources. Our success is measured directly by the growth and market leadership of the companies we serve, ensuring a partnership where our objectives are always aligned.
Our History
Vector Marketing Strategy was founded in Amsterdam in 2018 by a group of senior market analysts and brand strategists who saw a critical gap in the agency landscape. They noticed that many businesses were investing heavily in marketing tactics without a cohesive underlying strategy, leading to wasted resources and missed opportunities. The founders envisioned an agency that would reverse this process, putting deep analytical work at the forefront and building all campaigns on a foundation of solid, data-driven insights from the very beginning.
From our beginnings in a small office on the Herengracht canal, we have grown into a respected firm serving clients across Europe. Our focus on the retail and technology sectors allowed us to develop deep industry expertise. We've remained true to our core principle: strategy precedes execution. This philosophy has guided our growth and has been the cornerstone of the transformative results we've delivered for our clients, establishing our reputation as a premier strategic marketing partner in the Netherlands and beyond.
Our Values
Analytical Rigor
We are data-obsessed. Every decision, recommendation, and strategy is grounded in meticulous research and quantitative analysis. We believe that objectivity and evidence are the cornerstones of effective marketing, removing guesswork and providing a clear path to success.
Strategic Partnership
We integrate with our clients' teams, acting as trusted advisors and collaborators. Your goals become our goals. We believe in open communication, transparency, and building long-term relationships based on mutual trust and shared ambition for growth.
Actionable Clarity
Complex data is useless without clear interpretation. We excel at translating intricate market insights into straightforward, actionable plans. Our goal is to empower you with the clarity needed to make confident, impactful decisions for your business's future.
Meet Our Strategists
A blend of analytical minds and creative thinkers dedicated to your growth.
Joris van der Berg
Founder & Chief Strategist
With over 15 years in market analytics, Joris founded Vector to bridge the gap between data and execution. He specializes in competitive intelligence and go-to-market strategies for the SaaS industry, helping innovators capture and dominate their niche.
Annelise de Groot
Head of Retail Strategy
Annelise is a veteran brand strategist with deep expertise in the European retail and e-commerce landscape. She crafts compelling brand narratives and positioning strategies that drive customer loyalty and tangible sales growth for our retail partners.
David Chen
Lead Data Analyst
David is the engine behind our insights. He wrangles complex datasets to uncover hidden trends, consumer behaviors, and market opportunities. His work forms the unshakeable foundation of every strategy we build for our diverse clientele.
Sophie Dubois
Marketing Funnel Architect
Sophie designs and optimizes high-conversion marketing funnels. Her expertise in user psychology and marketing automation ensures that every touchpoint in the customer journey is designed for maximum engagement and conversion, turning leads into loyal customers.